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Hello
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Hey, I'm Shreyo

I work across product design

Currently a product designer working for fintech startups with an expertise in AI and Design taste. My working methods are based on component variations within systems to reengineer innovative solutions.

I've worked with teams like Bright Money, Ninecamp Ventures and previously as a visual designer at Primary Healthtech and Career Spark.

My AI Performance GitHub · last 12 months
– contributions in the last year
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Case Studies

Bright Money7 min read

Building an independent Internal
Mobbin for Bright with AI

Reference lookup cut from ~1 hour to ~2 minutes.

  • Webapp
  • Development
  • UI UX
A widescreen monitor on a dark desk showing the Atlas AI Inspiration tab: a silver leaf mark beside an italic Atlas wordmark, a carousel of captured web sessions centred on a card called Cofounder's replay, then a dated headline reading 07 JUL 2026, How the world builds AI Native, with a Web and Mobile toggle above three tagged video cards for Riffle, Exa and Cloudflare and a search bar reading Search AI-native screens.

Bright Money5 min read

Leading the new offboarding funnel to improve retention and reduce drop off

Premium flow signed off; $5 Starter option in final review.

  • Mobile App
  • UI UX
Four screens of the redesigned cancellation flow: the premium tools you would lose, a Before you go sheet, a reason survey, and a review of the plan ending.

Bright Money8 min read

Helping in rebuilding a legacy onboarding funnel to improve conversion

Conversion up from 40% to 45%, CPA down 10%.

  • Mobile App
  • UI UX

Bright Money5 min read

Owning a new product pitch and positions end to end for Bright users

Full pitch: business model, end-to-end UX, dispute flow.

  • UI UX
  • User Research
  • Mobile App
A hand holding an iPhone showing the Credit Protection dashboard: a 720 credit score beside an Irregular Activity alert, swipeable cards for a hard pull and a subscription price hike, and a Disputes Center reading 19 disputes and 0 resolved, over green hills, with an ID PROTECTION wordmark behind.

Bright Money5 min read

A 2022 referral flow ignored why users actually refer.

Signed off, with a modular offer card Growth can test.

  • Mobile App
  • UI UX
Two angled iPhones showing the referral offer: a confetti screen reading Give $25, Get $25 with You'll both get $25 and a shareable link, beside a limited period offer screen reading Get $125, $500 when you refer 3 friends above an invites-sent progress track.

Conceptual4 min read

On-demand stationery and print ordering for Ahmedabad, in one app.

From market research to a full on-demand ordering app.

  • Mobile App
  • UI UX
Three iPhones showing the ScribbleShip stationery app: a home screen searching pencil boxes under an Upto 60% Off banner, a ChromaGlide marker product page at ₹60, and a Print Job Lineup queueing three PDFs beside a Helvetica film poster.

Conceptual4 min read

Ahmedabad Metro signage needed rethinking, from wayfinding to spatial ergonomics.

Redesigned signage in Gujarati, Hindi and English.

  • User Study
  • UX Design
  • Wayfinding
A ceiling-mounted metro wayfinding sign lit in a dark concourse: a black panel with red directional arrows reading Towards Motera to the left and Towards APMC to the right, set in Gujarati, Hindi and English.

Bright Money3 min read

Peer review catches the experience but misses the details.

A Figma plugin that flags token, copy and spacing errors.

  • Development
  • UI UX

Bright Money5 min read

What should a cancelled Basic user see, lose and be offered?

Defined what cancelled Basic users see, lose and are offered.

  • Mobile App
  • UI UX

GLS4 min read

Documenting a design institute's creative journey in a hardbound yearbook.

Designed a 28cm hardbound yearbook for the institute.

  • Publication
The GLS Annual Design Yearbook resting at an angle on a rough concrete block under hard sidelight, its oversized charcoal cover type cropping off the edge with a single yellow bracket.

Conceptual4 min read

International packaging for India's best known spice brand.

Featured on Packaging of the World.

  • Branding
  • Packaging
An Everest Korma Masala carton standing beside a bowl of korma on dark wood, with a small dish of turmeric and an ornate spoon alongside.

Conceptual4 min read

A futuristic display typeface with alien geometry and zero curves.

A 30-character display typeface with zero curves.

  • Type Design
A street hoarding papered with repeated red posters for the film They Are Aliens, the title set in the blocky Baux typeface beneath a UFO, with a passer-by blurred across the frame.

Conceptual4 min read

A slice-of-life TV commercial for a gen-z neobank.

Directed and edited the full commercial.

  • Advertising

Conceptual5 min read

Five years of brand identity work, each mark with its own story.

Five years of marks across healthcare, education, esports and government.

  • Branding
Xtras

More of me outside work

Design is empathy, not decoration.
Awards & Recog- nitions
'24 Counter Space TISDC Finalist · Visual Design '24 Everest International Packaging Packaging of the World Featured
'19 Science Exhibition National Science Exhibition State Representee
'18 TEDx Talk TEDx Student Speaker